email jokes

normally, i don't forward email jokes... but i got one today that just cracked me up! so not only did i forward it, but i also felt the need to share it with everyone!

Subject: Fw: Wal-mart wine

Wal-Mart announced on June 8th, 2006, that it will begin offering customers
a new discount item, Wal-Mart's own brand of wine. The world's largest
retail chain is teaming up with Ernest & Julio Gallo Winery of California,
to produce the spirits at an affordable price, in the $1-$3
range.

Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand
into their shopping carts, but "there is a market for inexpensive wine,"
said Kathy Micken, professor of marketing at University of Arkansas,
Fayetteville. A spokesman for Gallo said the company has long searched for
an avenue for properly marketing its less well known products.

Micken said, "The right name is important." Customer surveys were conducted
by Wal-Mart to determine the most attractive name for the WalMart wine
brand. The top surveyed names in order of popularity were:

10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NAS CARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe its Not Vinegar!
2. Grape Expectations
1. Nasti Spumante

The beauty of the Wal-Mart brand of wine, she said, is that it can be
served with either white meat (Possum) or red meat (Squirrel); or it can
be mixed with beer.